Lingerie Line La Perla Strips Down and Dresses Up


The dire economic news has been rough all around, forcing even the purveyors of frilly unmentionables, like the much-loved
La Perla
, to take a step back from fantasy and luxury and position themselves for a different kind of Post-Recession kink. Specifically, La Perla is grabbing its nine or so collections (yeah, because buying lingerie wasn't confusing enough) and squeezing them down into an easy three--La Perla (premium), the new Villa Toscana (contemporary), and La Perla Studio (entry level). Making it even easier to wrap yourself in their classy, naughty wares, the brand is also promising to drop prices by about 25 percent. Now that really is sexy. (WWD)

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