Kmart Design Makes An Effort To Create Quality, Un-Fugly Clothing


Amidst the Hanes T-shirts and crates of Gatorade, Kmart never really offered much in the fashion department. In an effort to transform its image as the not-so-stylish cousin of the mass market one-stop shop family, Kmart has made over its fall 2010 apparel collection and created
Kmart Design
. Pulling from current styles in the fashion world, the collection includes a faux-leather bomber jackets, military jackets, and skinny cargo pants and distressed denim that we'd actually wear. On top of all the new gear, Kmart Design's ad campaign was shot by Alexi Lubomirski of V Magazine and GQ, and will be featured in Vogue's September issue. You better watch out Target,—Kmart is about to give you a run for your money!

Prices are all under $100.

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