Boy B: “I don’t really know, dude, but it’s like this blog web site my little sister uses to post quotes from The Jonas Brothers and stuff. She’s on it, like, 24/7.”
Style blogs originally came about so that people could share their views democratically, without a mediator dictating what to think about a certain topic. However, the line between blogger and fashion editor has become blurred. On Tumblr, there is no expectancy for high-quality photos; in fact, almost all of the photos are taken via webcam. After seeing a couple of the collections from this Fashion Month, I wanted
to trace the connection between the Tumblr aesthetic and how it translates to IRL runway style.
Jeremy Scott's fall '12 show.
Still, I think there is something to be said about the “coincidence” of Jeremy calling upon the influences of his '90s Gwen Stefani-worshipping club days and today’s Tumblr girls who have been re-appropriating these very images of bindis, Unicorns on Acid, Lisa Frank, The Simpsons, and Kool-Aid hair
on the Internet for years now.