When it comes to cost-friendly, runway-inspired pieces, H&M takes the cake for offering trendy items that don't fall apart upon the second wash. However, does it make sense for them to do actual luxury?
Rumors are circulating that the mega-retailer is planning on creating a luxury brand that's slightly more expensive than their high-end COS brand (we American H&M fans don't have access to COS, which has stand-alone stores in Europe). This new collection will mostly likely be its own separate brand under the H&M Group (which includes Cheap Monday and Monki), instead of something in-house like Topshop's high-end label, Topshop Unique. Says H&M spokeswoman Charlotta Nemline, “We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can [talk] about for the moment."