Snapchat's New Amazon Feature Marks A Move Into Shopping

Photo: Courtesy Snapchat.
Think about your favorite Snapchats that you've ever opened. They're probably the ones that are more dynamic. They may also take advantage of the app's revolving selection of filters, stickers, and text options (we'd bet some face swapping shots likely rank in the top five).
Whereas Instagram is all about carefully curated moments, Snapchat is all about spontaneous creativity. "What makes Snapchat unique is how much more fun and playful it is," says Alex Ditty, the director of client operations at SEEN Digital Media, a marketing company that pairs brands with top social influencers for campaigns.
Since friends only have a limited period of time to admire your spontaneous moments, you want to make them count. While you might have already turned yourself into a scary rabbit or swapped faces, have you thrown confetti or put on a green filter? There may be some Snapchat trickery you didn't even know you could accomplish.
And if you haven't jumped on the Snapchat bandwagon yet, now's a great time: Snapchat officially passed Twitter in terms of daily active users. Plus, the app just introduced a new feature that makes it easier to gain followers (check out the last slide for info).
Whether you're a Snapchat newbie or practically a pro, click through for 35 of the coolest little-known — and recently added — Snapchat tools. Your Snapping game will never be the same.
This article was first published on March 18, 2016.

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