Be Your Real Self, Not A Perfectly Photoshopped Version Of Yourself
"People don't want to see a mess in interiors, but they want to see a little bit of a mess in your personal life," Henderson says. "If I'm too sentimental without being funny, users aren't into it. If I'm in the photo and it's obviously been professionally shot, with my hair done, they aren't into it."
Nowadays, she tends to only post photos of herself when she's turned away from the camera, styling something in the background, or looking a little silly with her kids. Otherwise, she risks looking like "the president of the lifestyle mafia."
"There're a lot of those on Instagram and you're like, 'how is your life so perfect?'" she says. The more relatable you are, the more likes you'll get.