While under-eye puffiness can be a result of genetics, it can also be exacerbated by overconsumption of salt and lack of sleep.
Sagging of the skin due to a loss of elasticity is also a common genetic issue, but the skin’s elasticity, especially around the tender eye area, can be aggravated by rubbing and tugging the area.
Darkness under the eye area occurs because the skin there is extra thin, which means that the blood vessels are often visible beneath the skin. The most common reasons for thinning in this area are genetics and a loss of collagen and “plumpness” from aging. Some people also have a deep inset bone structure that can cause a shadow under the eye or blood leaks from the capillaries, both of which result in dark eye circles.
Although the eye area is delicate and you want to be careful, it’s very important to not only moisturize this area by using an eye cream but also to exfoliate where lines, wrinkles and crow’s feet are visible. For exfoliation, apply a gentle alpha hydroxy acid chemical exfoliant like AHA Smoothing Serum 10% (being careful not to get it too close to the eye area) followed by eye cream. This winning combination can dramatically reduce the appearance of dry skin and fine lines. But, be careful not to get the AHA serum too close to the eye