Rumor Mill: Erin Fetherston To Do Line For QVC?

Is QVC, the home shopping network once dedicated to gaudy gold jewelry and weird collector's dolls, now poised to become the new H&M? Not only has Rachel Zoe signed on to do a collection of jewelry (banana or metaphorically dying themed, we hope) for the network, but now Erin Fetherston is also rumored to be designing a line for them, too. Though WWD reported that the collection will most likely launch right around New York fashion week this September, Erin's press reps have insisted that there is nothing of yet. We certainly hope it's true: Fetherston is no stranger to diffusion lines, since she did a one-off for Target that consisted of the same sort of ruffled dresses and cute, feminine separates as her namesake label. But will her fans dial in to QVC to get their hands on her new line? We just want to see Erin standing in front of a dress waving her hands about it like Vanna White. Cross your fingers and set your TiVos! (pre-Photoshop picture, via Guest of a Guest)

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