Sure, a new pair of shoes or an "It" bag is nice, but many of us are more wiling to shell out a chunk of our paychecks for quality skin care, all in the name of #iwokeuplikethis status. That said, there are a few things in the way of finding a complexion potion that’ll actually lead you on a path to improving your biggest skin-care issues — namely, lots of confusing marketing jargon, and campaigns that promise flawless complexions but don’t always deliver.
The pattern seems to go like this: The more effective a product claims to be, the more dollar signs are involved. Serums are some of the most spendy, since time and time again they prove to be the most important part of your routine, as they often pack the most active ingredient and go on first, allowing them to soak in and do the most good.
Naturally, it takes a lot of research to figure out which serums are worth the splurge. To cut through the B.S., we consulted top dermatologists for direct recommendations. These serums get the clinical green light, and while their campaigns and packaging might be less sexy than your pretty vials or countless bottles of fancy face oil, we have to ask: What’s fancier than a flawless face? That's kind of the whole point, anyway.