There are so many plus-size brands that stick with the basics; the same stuff you purchased last year still sits on the shelves and fills websites. Evans, a U.K.-based specialty-size brand is adamant about doing things differently.
While Evans' bread and butter might be those classic styles you've come to expect, it has accomplished things that no other plus label has. From its launch of CUT for Evans to its groundbreaking runway show during London Fashion Week last September, Evans has taken risks and reaped the rewards. And, it's not slowing down: The latest installment of the CUT is its most appealing yet.
CUT for Evans is an opportunity for design students to bring their collections to the masses. Season after season, the brand jumpstarts young designers' careers. Its latest talent is Yvonne Shu Yao, a Nottingham Trent student who wowed the judges with her underwater-inspired collection, available at Evans on February 26.
Yao's stunning designs opened the brand's trailblazing show, strutting alongside creations from established designers like Giles Deacon and Clements Ribeiro. “To see my designs open the Evans show at London Fashion Week was like a dream come true,” gushed Yao. “Seeing such a positive reaction from everyone at the show was one of the proudest moments for me and one that I will always remember."
While showing at Fashion Week could be considered the pinnacle of most designers' careers, Yao is just getting started. “I would definitely include expanded sizes when I design my own line,” she said. “I have learned so much from working on this collection and would love to continue creating fashion-forward yet wearable styles for all shapes and sizes."