The Colorful Eye Makeup Trend Isn’t Going Away — Here’s How To Make It Work For You

Do you save every neon eyeliner post you scroll past on IG? Do your makeup wipes resemble modern art after one swipe across your lids? Have you forgotten what no-makeup makeup even looks like? If you've said yes to any or all of these questions, you've probably caught the latest bug sweeping the beauty industry: bright, colorful eye makeup for every possible occasion. The (highly contagious) beauty trend is reminding us just how fun makeup can be — and letting us flex our creative muscles in tons of new ways.
Whether you're curious to try the trend for yourself and don't know where to begin or you rock a rainbow-ombré smoky eye every other day, we've rounded up the best multi-color eyeshadow palettes for you to use to dress up your lids to your heart's content. Ahead, six editor-approved palettes — all available at Target — for every level of beauty enthusiast, entry-level to expert.

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