Bradford Shellhammer has never met a color he doesn’t like. When hard pressed, he admits that if forced to choose, he'd say his favorite combination would have to be yellow and red. “It’s a little McDonald’s, but I love it," he says. It makes sense, then, that vibrant hues are a key component of his new e-commerce site, Bezar, which launches today. The online shopping site features feel-good, design-minded accessories, art, and home decor.
But, his obsession with the rainbow doesn't stop there. He truly lives it, from his all-red gym clothes to his pastel-pink dining room. We stopped by Shellhammer's one-bedroom apartment in Chelsea to see how bold brights mix with high design for a space that's playful yet elevated. The secret lies in careful curation (everything has its place) and smart contrasts (his rose-colored living room is juxtaposed with a solemn, grey kitchen). Catch his youthful, stylish fever ahead.