11 Black-Owned Wellness Brands To Follow, Shop, & Share

Whether it's buying an indie brand's lipstick versus a global conglomerate's or hitting up the local farmer's market instead of a grocery chain, we have the power to make a positive impact with our shopping decisions. And now more than ever, supporting Black-owned businesses should be at the top of our purchase priority lists. To kick off this conversation, we talked with BLK+GRN founder Dr. Kristian Edwards, PhD, to learn more about all the beautiful Black-owned wellness brands we should all be following, shopping, and sharing.
"When I started looking at the [wellness] industry, specifically, the industry leaders, I thought that Black people, in general, were being left behind — and women were really being left behind," BLK+GRN founder Dr. Kristian Edwards, PhD, told Refinery29. "It was really important to me, trying to make sure that Black women always had a space."  Dr. Edwards' journey into wellness began shortly after she received her degree in public health and read a story detailing how many of the products intended for Black women out on the market were actually more toxic and full of potentially dangerous ingredients: "After I read that story, I personally started to be more mindful about what products I was putting on my body," she shared. Fast-forward three years, and Dr. Edwards' online marketplace is one of the most comprehensive spaces for Black female artisans across beauty, wellness, home, and beyond. "During that time, I also read [Maggie Anderson's] book, Our Black Year, and she explained the economic importance of purchasing Black-owned products: What that meant for the community, and from an economic standpoint," she explained of the spark behind creating a platform by and for Black, female-owned businesses. And, we've rounded up 11 of such ahead.
Please note that this list is by no means exhaustive — it's just a jumping-off point! Watch this space for the newest Black-owned wellness brands and join the conversation by sharing your favorites in the comments below.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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