Bebe Planning To Launch Bridal Line (Imagine All The Rhinestones!)

Home of the original ho-suit (who remembers those blinged-out babydoll tees paired with those fold-over stretch pants?), Bebe is setting out to launch a bridal line as it sets out to rebrand itself. Never again purveyors of "is this a shirt or a dress?" pieces, Bebe is going for office-friendly separates, as well as wedding gowns. Designed with past Project Runway runner-up Rami Kashou, Bebe wedding-wear will be "feminine, elegant, timeless, and romantic," and — with a hint of Bebe's original DNA — "a celebration of the hour-glass figure." When the line hits stores in March, the rhinestone Bebe logo might have to settle as the "something old." (WWD)

Photo: Via Bebe


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