Alexander Wang Goes Guerilla With His First Advertising Campaign


Your first time is always so sexy. And
Alexander Wang
clearly gets that judging by the premiere of his ad campaign for T by Alexander Wang, starring former Miu Miu model Hannah Holman. Don't look for the ads in your monthly Vogue though. Instead, the fashion whiz kid will be pulling a Che and bringing the images to the people. Originally slated as posters to be delivered to editors, Wang says, "the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal." The advertisement will be on familiar territory for fashionistas--the intersections of Third Avenue and 12th Street and Grand and Crosby, and of course, all around the LES. Don't worry about getting sick of 'em like those out of date ANTM subway shots—the ads will be freshly swapped once a week for four weeks. (WWD)


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