Expect to find wedding dresses alongside novelty antlers and springtime dresses at Urban Outfitters soon. Urban plans to sell heirloom gowns that will be priced between $1,000 to $5,000 (the average bride spends around $4,500 on her bridal outfit) as well as jewelry, bridesmaids' dresses, shoes, and paper goods, not to mention wedding planning, travel services, and flowers. Dresses will be designed by the Anthropologie team with the help of guest designers, and will be available online sometime this year. Modern and trendy dresses at prices that won't make you dizzy? Now that's something to hear bells for. (WWD)
Above: Peter Jensen Chiffon Dress (not part of the Bridal line), $222, available at Urban Outfitters.