Exclusive First Look: Ombré Eyes At Rebecca Minkoff

We get the opportunity to see a lot of amazing things during Fashion Week, but this is pretty high on our list of cool stuff: Scoring a sneak peek at the makeup for Rebecca Minkoff's fall '12 show. We headed to Minkoff's showroom, where Mark celebrity makeup artist Mai Quynh was on hand to create a look that perfectly complemented Minkoff's beautifully textured pieces and sumptuous color palette. "The collection was inspired by Ewan McGregor's documentary Long Way Round, but re-imagining the protagonist as a woman," said Minkoff. "We wanted the collection to reflect what she would wear. She's a confident, courageous woman on a journey of personal empowerment — a modern woman with moxie."
So, what did that mean for makeup? Apparently, it was open to interpretation — Quynh went through a total of six looks before settling on the final one. Using the color palette of corals, royal blues, turquoise, and purple as a guide, she dreamt up an array of bold eye looks, each more stunning than the last. The final look, — a gorgeous, gradient plum eye with a dewy texture — was by far the coolest thing we saw throughout the test, so we were stoked when it got Rebecca's thumbs up. Here, check out some of the (still amazing) looks that didn't make it, and get the scoop on how you can snag that sweet ombré eye for yourself.
Model Yasmina Muratovich at One Management
1 of 6
Look 1: Coral Lids
Since last season's focus was on the lip, Quynh knew she wanted this season to be about a bold eye. Using a landscape-printed shirt from the collection as inspiration, she started off the test with a shimmery coral hue drawn on the lid and up to the browbone. The team thought this look was a bit too subtle, so the color was scrapped in favor of a bolder hue.

Photographed by Rob Loud
2 of 6
Look 2: Purple Smoke
This smoky purple look was up next. While everyone agreed that they preferred the purple to the coral, they thought the hue was still a bit too tame and needed to be punched up. Minkoff also wasn't loving the matte finish, preferring that the eyes continue the texture of the clothing.

Photographed by Rob Loud
3 of 6
Look 3: Extra-Bright Purple
To zhush up the purple hue, Quynh applied a shimmery turquoise hue on the lid, then layered a deep purple on top of it. This gave the eye a bit of a duo-tone effect with a slight hint of shimmer. The team loved the vibrancy, but thought the look was skewing a bit too young. On to the next one!

Photographed by Rob Loud
4 of 6
Look 4: Ombré Plum
Now we're getting somewhere! Quynh used a brush to paint the copper shade from the Mark Keep It Going Longwear Eyeliner & Shadow in Surreal on the lid and up into the crease. She then used the dark purple shade from the On The Dot Palette in Neutral, concentrating the color at the lash line and blending it out into the crease to create the subtle gradation. Lips got a swipe of Totally Balmed SPF 15 Tinted Lip Blam in Totally Hot and on the cheeks Quynh used a foundation brush to paint Just Pinched Instant Blush Tint in Nude on the cheekbones, followed by Good Glowing Custom Pick Powder Blush in Golden Glo on top.

Photographed by Rob Loud
5 of 6
The Final Look
Success! Minkoff loved the dewy, ombré effect of this look. "It's a great eye," she said. "I love the gradation in color and that it has depth and is not flat." We were big fans of the look too — the color combination of copper and plum is not one you usually see, and it plays nicely off of the rich color motif of the collection.

Photographed by Rob Loud
6 of 6
"It's a fun take on a smoky eye for fall," says Quynh. "I like that it's lighter and not so matchy. We've seen ombré on clothes, hair, and nails, so this is just the evolution of the trend." It's definitely one we can get behind! Next up: Colorblocked makeup anyone?

Photographed by Rob Loud

More from Events


R29 Original Series