Whether you're tuning into news, getting constant push alerts on your phone, or scrolling down your Twitter feed, it feels like every day there's a new state trying to end abortion access. Everything that's happening can make you feel powerless and, ultimately, leave you wondering: How can I really make a difference? Well, beauty brands and their founders are feeling that same eagerness to help.
"Seeing the safety, rights, and autonomy of millions of women being stripped is, quite frankly, a waking nightmare," says Lipslut founder Katie Sones. "I don’t want myself or anyone else to live in a world where we’re not in control of our own bodies."
That's why brands are stepping up as allies in the fight against these extreme anti-abortion laws, which have been signed by the governors in Georgia and Alabama. Lipslut, MAC Cosmetics, and more brands are donating proceeds from sales to the ongoing efforts of organizations like Planned Parenthood and the ACLU.
When restocking on facial serum or buying yourself a new lipstick can aid in the fight for fundamental human rights, there’s no reason not to add to cart. And, while you’re at it, keep the momentum going by supporting pro-choice politicians, calling and writing in to your senators, organizing your own donations, or becoming a clinic escort. Every little bit helps, including the efforts of these six brands, ahead.
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