The big news from E.L.F. Cosmetics this week? The affordable and on-trend brand announced it will close all 22 of its retail stores in order to concentrate on online sales. But E.L.F. insiders are focused on another aspect of the brand’s big change: Right now, a massive — secret — 50% off sale is happening on the site.
The deals are so incognito, you won’t see any slashed prices or big sale banners. In order to cash in on the discounts, you have to enter the promo code "THANKYOU" at checkout. And when you do, your total (up to $50 of merchandise) will be cut in half.
No matter how hushed the site-wide discount, the brand’s star products are sure to go fast. Already, half the shades of E.L.F.’s new and coveted Camo Concealer — reduced to just $3 — are sold out. Other items we predict will go just as quickly? Extensive makeup brush kits, lip vaults, and new skin care that — at just a few bucks — we can’t afford not to try.
E.L.F.'s secret sale is going on now through March 1 at 11:59 p.m. PST, so you still have time to stock up on the must-have items we've rounded up ahead.