Think of Singles' Day as the precursor to Treat Yo Self Day, a chance for singles to buy gifts for themselves and each other. Even the date is super single: It's 11/11 (all ones, get it?).
Never one to pass up a good sale, more retailers in the U.S. are catching on to and participating in Singles' Day deals each year. The sales are almost entirely online which means, like Cyber Monday, you don't have to leave the comfort of your own home to take advantage of the discounts. Another bonus to Singles' Day is that if gives you another day of great sales to get your holiday shopping done early – or just a day to treat yourself before the rest of the year flies by in the blink of an eye.