Victoria’s Secret Is Collaborating With Mary Katrantzou

Photo: Dimitrios Kambouris/Getty Images.
Well, it looks like the #VSxBALMAIN movement was successful. Last October, the lingerie giant announced it would be partnering with Olivier Rousteing and company — its first high-fashion collaboration ever — on a 22-piece collection of bras, underwear, lingerie, T-shirts, and bags. Capitalizing on that momentum, Victoria's Secret announced earlier this month that its follow-up designer collaboration would be with the "Queen of Prints," London-based designer Mary Katrantzou.
“Everything that Victoria’s Secret creates is about a woman feeling confident and empowered —and also having fun with what she is wearing,” Katrantzou said in a press release. “This collaboration is going to be bold, fun, and playful." Customers will get their first glance of the pieces during the Victoria Secret Fashion Show in November. Following the event, similar to the pieces Rousteing designed, Katrantzou's offering will be available at select stores and online.
When the collaboration was announced, details were basically nonexistent (you'll have to watch the show for full effect), but Vogue is reporting that Katrantzou worked with Victoria's Secret angels, as well as the show's longtime creative director Sophia Neophitou and executive producer Monica Mitro, to get everything just right. For Katrantzou, that meant pieces that were uplifting and colorful, yet bold and strong. “It’s designed to empower women to have fun with their undergarments and feel free to explore pattern and color as a second skin,” she told Vogue.
The beauty of this collection, she says, is in the duality of the items. “The pieces can be worn as undergarments or as actual clothing so all the fabrications have dual purpose,” she explained. “I wanted to stay true to our brand heritage so pattern and color are integral to the collection but we always kept the Victoria’s Secret girl central to the design process. There’s a nod to silhouettes that we’ve developed in past collections but there are also new silhouettes that we designed with VS in mind.”
Now that we have an idea of who (and who isn't) walking in the show, we just have one question: Who will be wearing the coveted million-dollar bra?

More from Fashion

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.