It’s no surprise that the collection — which was shared early
with select E.L.F. fans and influencers over the weekend — has popular beauty vloggers like Kathleen Lights
frothing at the mouth. “These new @elfcosmetics
brushes literally made me gasp!!!!,” she wrote on Instagram. “So BEAUTIFUL, so SOFT!!!!!"
Unfortunately, we'll all have to wait a couple months before we can call them our own — and because we know they'll go quickly, we're setting a calendar reminder for October now. Dunaway hints that this is just one of a few frenzy-inducing releases the brand has in the works. “The team and I are already working hard on some new and exciting additions to the lineup, so stay tuned,” she says, adding that she constantly gives sneak peeks of new products (and takes customer product requests) via Instagram
. Oh, don't mind us, we'll just be refreshing our feeds all day.