It started like most great friendships do — on Twitter. It was the day of The Hills' 10-year anniversary. I had been assigned a few stories to cover the occasion (because who isn't still low-key obsessed with the show?). In my diligent research, I started following the former stars on their respective social media platforms: Instagram, Snapchat, Twitter, and such.
Then I discovered Spencer Pratt 2.0., The Social Media Guru.
Seriously, have you guys seen his snaps? They're hilarious...even awkward. They give a true glimpse of his real life. A life that can be summed up in this order: espresso, burritos, Heidi Montag, Jujutsu, selfies with restaurant staff, gossip magazines, and his flesh-colored beard.
So basically, it's amazing.
Naturally, I headed to Twitter next. I favorited a few tweets that made me giggle, like the one below.
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love @taylorswift13 @GiGiHadid can be single together! ??
— Spencer Pratt (@spencerpratt) June 2, 2016
Then, a few weeks ago, I wrote this story about the best interview, ever — between Pop Culture Died in 2009 and everyone's favorite OG reality show villain, Pratt. (Chad from The Bachelor is currently in the No. 1 spot, for obvious reasons. Pratt knows this as well. )
Spencer Pratt just spilled a bunch of good tidbits about The Hills, his life, & his beard:https://t.co/Puf9rcliEM pic.twitter.com/C4oioINxvh
— refinery29 (@Refinery29) June 2, 2016
Then, Pratt retweeted it.
Then, I wrote a story about the celebrities you should be following on Snapchat if you know what's up. Of course, I had to add Pratt to the lineup. His account is the gift that keeps on giving. Pratt retweeted that, too. I felt a faux kinship brewing. Interacting with semi-famous people on Twitter is just part of the gig.
The Best Part Of Snapchat? These 37 Celebrities https://t.co/81st7DPuCZ via @Refinery29
— Spencer Pratt (@spencerpratt) June 6, 2016
But then it happened. Pratt, a budding mastermind of social media interactions, tweeted back at me, with no context, "u angel." (I am, btw, accurate tweet.)
@morganbaila u angel
— Spencer Pratt (@spencerpratt) June 6, 2016
I responded because, duh. Then, Pratt again. I was feeling meta AF.
@morganbaila you more
— Spencer Pratt (@spencerpratt) June 6, 2016
I indulged, thinking: did I just become part of The Hills?
A few days later, I tweeted a link to my story about another loved and feared man on my Twitter interaction wish list, Kanye West. I thought surely I was off Pratt's radar by now.
But no! Pratt is loyal. Did I learn nothing from his relationship with Montag?! He was quick to throw it a quick favorite.
happy birthday @kanyewest . u r v imp to me https://t.co/7G84oxqLnF
— Morgan A Baila (@morganbaila) June 9, 2016
If Pratt reading about my love of West on my Twitter feed isn't the most 2016 moment to occur thus far, I don't know what is.
But then I noticed I wasn't the only one. Pratt is a savvy guy and has been tweeting, favoriting, and responding to dozens of journalists including those at Cosmopolitan, BuzzFeed, and Vanity Fair.
He has a little repartee going with everyone who's ever written about him.
Even The New York Times' social media manager wrote a piece, "Ceremonies of Air: On Spencer Pratt's Twitter," about his unique and enigmatic presence on social media.
Basically, Pratt is back y'all. And he has Twitter and Snapchat to thank for it.
Blessed pic.twitter.com/dqLJQHbjcx
— Spencer Pratt (@spencerpratt) June 6, 2016
And me.
He can thank me.