Your First Look At H&M’s New Beauty Line

When news broke in May that H&M was launching its first-ever beauty line, it was all we could do not to fall over from excitement. If you're like us — which means you've spent the last three months speculating exactly what the collection will hold — wonder no more. The brand has finally given us a first look at the 700-piece product line. (Yes, you read that right. 700.)
The expansive haul runs the gamut from makeup to hair care, and even includes a line of tools. And while we're loving the products and shades, we have to say we're also insanely impressed with the packaging. It's sleek and simple, but with cool, quirky designs you'd expect from a prestige brand. (Oh yeah, did we mention everything is under $13?)
Ahead, we've cherry-picked 19 pieces from the fall line. They don't launch online until September 17 (October 1 in stores), but that doesn't mean you can't get your wish list ready now, right?

More from Makeup

R29 Original Series