Looks like your favorite clothing store is branching out. H&M just announced the launch of its first full-range beauty collection, which will include — wait for it — over 700 makeup products. Cue the cheers.
"The launch comes at a time when makeup is more
important than ever as an expression of personal style, whether the look is
natural, classic, or fashion-forward," the brand states in a release. "There will be new, dedicated beauty areas within
the stores to help customers experiment with trends and develop a look that’s
all their own."
The line — which will be available this fall at over 900 H&M stores and online
— will not only include all
the makeup, but also hair care, body care, and beauty tools. There'll be two main collections: a premium beauty line, as well as an assortment of Ecocert-approved sustainable products.
While further details are still to come, from what we can tell from the images we've seen, the line will include a lot of the essentials: a vibrant red lipstick, liquid eyeliner, face primer, bronzing powder — all in the chicest of packaging — and a slew of fun nail colors. We love when brands expand their reach, especially when it comes at an affordable price point (this one will be from $2.99 to $24.99). And, if H&M's success in fashion is any indication, we're in for a real treat.
P.S. The fun doesn't stop there. To keep you on your toes, the brand plans to roll out seasonal drops of new and limited-edition color collections.