Kylie Jenner’s New Instagram Campaign Is Actually Amazing

Photo: Jim Smeal/BEImages.
Admit it: You've kind of always wondered what Kylie Jenner does all day. She posts a lot of selfies and Snapchats, to start. They reveal things like Jenner's new hair color ("ashy dirty blonde for fall" ), her sporty look, and her new barbell earring. On Snapchat, Jenner's making headlines for having movie night with Tyga and making music videos with her dogs, Norman and Bambi. The important thing, though, is that Jenner is also using the fact that she has 34.6 million Instagram followers for a good cause. On September 1, Jenner launched an anti-bullying social media campaign called #IAmMoreThan. As promised, she's been sharing the stories of six people who overcame bullying and now use their experiences to speak out and encourage others. Jenner has been posting a new photograph and story every day on her Instagram account. So far, she's talked about Jacob and Anthony, who went to prom together. Jenner shared a picture of Erica Schenk, "the first plus-size model to be featured on the cover of a fitness magazine." Jenner also profiled Renee DuShane, a 21-year-old college student with Pfeiffer Syndrome. The #IAmMoreThan campaign launched three days ago, and there are already more than 3,600 posts with the hashtag on Instagram. It's great to see Kylie Jenner using her popularity and immense social reach for a good cause.

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