From its cheerful blue and yellow interiors to its family-oriented store layouts, IKEA tends to keep its vibe consistently upbeat. But, this spring the Swedish brand is trying out a more cinematic and serious tone with its latest video ad campaign "Everyday Heroes." In the short clip, an epic voice-over narrates the struggle of the brand's less sexy items like hooks, hangers, and toilet paper holders. They serve us day in and day out, but now they're finally getting their big close-up — and a Twitter account. Watch the clip above and let us know if it actually makes you feel feelings about your mattress. It did remind us that our toilet brush could stand to be swapped out.