Here’s Why Harvard Added A Fashion Blogger To Its Curriculum

For those who
still think blogging can't be a viable career, let it be known the industry has
officially gotten the crimson seal of approval. In its new luxury marketing
MBA course, Harvard Business School built a curriculum focusing on case studies
of major fashion brands, including Stella McCartney, Jimmy Choo, and Milan-based blogger Chiara Ferragni

This marks the Ivy’s first blogger case study, but WWD reports that Anat Keinan, an associate professor of
business administration, knew Ferragni would
be the perfect representation of a self-made writer gone global
businesswoman. Since creating
her blog, The Blonde Salad, in 2009, Ferragni has become a Fashion Week front row
regular, a designer of her own shoe line, and a contributor to publications like Grazia
and Marie Claire. Not to mention, she's even scoring covers.

With the blog’s cofounder, Riccardo Pozzoli, and a 16-person team known as The Blonde Salad Crew, Ferragni generates around seven million euros a year, according to WWD. Putting her business and social savvy under a microscope, Harvard’s luxury marketing course will examine what made the 27-year-old’s brand so successful, while students craft potential strategies for the brand's continued expansion.

So what if the blogger's been marked absent from New York Fashion Week? We're pretty sure leading a Harvard
Business School group qualifies as a decent excuse. At the very least, it proves her signature
hashtag true: #TheBlondeSaladNeverStops. (WWD)      

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