Here's Why Harvard Added A Fashion Blogger To Its Curriculum

Photo: via @chiaraferragni.
For those who still think blogging can't be a viable career, let it be known the industry has officially gotten the crimson seal of approval. In its new luxury marketing MBA course, Harvard Business School built a curriculum focusing on case studies of major fashion brands, including Stella McCartney, Jimmy Choo, and Milan-based blogger Chiara Ferragni

This marks the Ivy’s first blogger case study, but WWD reports that Anat Keinan, an associate professor of business administration, knew Ferragni would be the perfect representation of a self-made writer gone global businesswoman. Since creating her blog, The Blonde Salad, in 2009, Ferragni has become a Fashion Week front row regular, a designer of her own shoe line, and a contributor to publications like Grazia and Marie Claire. Not to mention, she's even scoring covers.

With the blog’s cofounder, Riccardo Pozzoli, and a 16-person team known as The Blonde Salad Crew, Ferragni generates around seven million euros a year, according to WWD. Putting her business and social savvy under a microscope, Harvard’s luxury marketing course will examine what made the 27-year-old’s brand so successful, while students craft potential strategies for the brand's continued expansion.

So what if the blogger's been marked absent from New York Fashion Week? We're pretty sure leading a Harvard Business School group qualifies as a decent excuse. At the very least, it proves her signature hashtag true: #TheBlondeSaladNeverStops. (WWD)      

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