Okay, so things might get a little awkward. This is, after all, the part where we call out all those celebrities who hawk unnecessary products. Celebrity branding has become a bit of an epidemic. And, we normal people are just as guilty of buying into it as the A-listers are of unleashing their tanning oils and leggings on the world.
It's not all bad, of course — we'll admit to cooking more than a few recipes from goop and to trying out Lauren Conrad's workout tips, well, a lot. But, we see a bit of a disconnect here. Some of the most entertaining — and entertainingly ridiculous — celebs have yet to form a lifestyle brand, and that's a major missed opportunity.
Being the super-keen business people that we are, we've come up with a list of the 10 personalities who we think need to start cashing in on their awesome/insane/hilarious ways. As long as we get a cut of the profits, of course.