Equipment Kills It (Literally) With Its Latest Campaign

A hot to trot French label, a British ex-pat, and American girl walk into a bar… Okay, we can't think of an appropriate punch line, but we do have something exciting to share. Classic silk shirt go-to Equipment has once again teamed up with The Kills for the fall/winter ’13 campaign — and it’s awesome.
The rad pair, Alison Mosshart and Jamie Hince (a.k.a. Mr. Kate Moss), exuded their own edgy style while showcasing classic cashmere and silk button-up shirts in a range of plaids, stripes, prints, and polka dots. Good ol' Nashville — which just so happens to be Mosshart’s hometown — provided the perfect setting to capture the vibe of the collection, which was inspired by traditional menswear with a dash of rock-n-roll, of course. Bonus: The campaign video features the band kicking back at the bar in button-downs paired with wristfuls of jewelry and tousled locks. We’re totally digging the laid-back, country romance of it all — check it out for yourself!

Photo: Courtesy of Equipment


More from Designers

R29 Original Series