Is Romeo Beckham The Cheeky Secret To Selling Luxury Coats?

All of you naysayers among us, who were slightly cynical about young Romeo Beckham being the poster boy for Burberry, get ready to eat your words. He’s just upped the brand’s sales figures by a mighty 13% — pretty stellar given our global economic woes.
After being “hand-picked” by Burberry’s lead man, Christopher Bailey, the teeny 10-year old, who pulled some striking poses alongside Cara Delevingne and Edie Campbell in the SS13 campaign, proved to be an advertising asset with Burberry announcing that they’ve had a “standout season.” Whether it was thanks to his mother’s chic reputation, his father’s football following, or his own toothy grin, it looks like little Romeo did good. The luxury British brand stated, “In what remained an uneven trading environment, there was an exceptional consumer response to spring/summer 2013.”
So, if celebrity school kids are the secret to sales success, let’s commence placing bids on who’ll be fronting the campaign next season.... (Daily Mail)

Photo: Courtesy of Burberry

More from Designers

R29 Original Series