It appears that the Hedi Slimane-lensed campaign for Hedi Slimane's Saint Laurent is going to look (and feel) particularly, well, Hedi Slimane. Which is great, and certainly what PPR Kering had in mind when they signed him on. For anyone who has been following Slimane's trajectory, edgy and evocative personas are kind of his bread-and-butter — and for Saint Laurent, he doesn't seem to be slowing down.
He's tapped Beck, Sky Ferreira, and now, er...Marilyn Manson (?!) to be featured in his campaigns. As Fashionista reports, the season-less, short-on-fashion ad is just comprised of Marilyn staring into the depths of the viewer's soul wearing black lipstick and a leather jacket in typical Manson-esque form. The shock-rocker still has a diehard fanbase (um, Portrait and Coma White are classics), but it appears that Hedi Slimane is suggesting his version of YSL is just as provocative as the rather assorted players he features in his campaigns. (Fashionista)
Photo: Via Nicola Formichetti's Tumblr.