Is Margiela For H&M In The Works? Do You Believe In Magic?

WWD is reporting that Margiela — the infamously mysterious, avant-garde, is-that-a-coffee-table-or-a-dress? design house — is hooking up with H&M for the upcoming season. Though a spokesperson for H&M denied to comment about its veracity, a Margiela for H&M collaboration is so crazy, it just might work. Margiela's fashion philosophy has long been one of post-modern subversion, taking banal, familiar objects like pen caps, gloves, paper, and electrical tape and turning them into luxury items, arbitrarily assigning desire (and a price tag to match) to representations of everyday items ($460 sticker in the shape of a door, anyone?). Could Margiela be capable of the opposite? Can they assign high-worth signifiers to common signs while maintaining low costs, or is that an exercise in semiotics that'd even give Margiela a headache? (WWD)

Photo: Via Margiela


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