On Average, Women Think About Fashion 91 Times A Day

Online retailer did a study with 1,000 women in the U.K. between the ages of 18-25 about how often they think about fashion, what they think about, and how frequently they do it…and discovered that we ladies have fashion on the brain approximately 91 times a day. Says's Style Director, Rebecca Elderfield, "For many young women, fashion is so much more than a casual hobby or mild interest — it's a way of life, and the results of the survey confirm that." We're speaking to a severely biased set, we know (you're reading a fashion blog for a reason, right?), but it seems that 91 times a day is still an astronomically high amount, with fashion working its way into our consciousness once every 11 minutes and 23 seconds. What specific thoughts are capitalizing on our mind grapes? Dresses, it turns out. On average, women surveyed looked at fashion websites six times a day, 62% have gotten lost in their fashion thoughts at work, and 11% think about fashion more often than their friends, family, or work. Now, that's something to think about.

Photo: Via Nasty Gal


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