Check Out Make Up For Ever’s New Unretouched Ads

Well, this is refreshing: After we've basically accepted that every magazine cover or ad will be digitally enhanced and airbrushed to perfection (which also means we get to gleefully point out glaring Photoshop errors like erased limbs or shrunken waists), Make Up For Ever shakes things up and launches unretouched print and online makeup ads for their HD Invisible Cover Foundation. The brand claims they're the brand's first ads free of digital touch-ups and have also launched a microsite about the ads featuring a short film with four models who haven't been retouched placed next to items that have been digitally altered. Pretty genius.
View the video and behind the scenes shots here.

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