For those new to the brand, Youswim is a British label with the goal to ‘make swimwear that can adapt and change with your body through the many stages of your life’. The brand succeeds in doing so thanks to a magically, malleable material – namely, a super thick and flexible nylon yarn with a ribbed texture that stretches and moves with your body. Currently, the label offers four styles – the Aplomb, Poise, Eva and Verve – which are each available as a one-piece swimsuit or as a set with high waist, standard waist, cheeky or swim shorts, and in a variety of ‘classic’ shades (earthy neutrals, black or fan favourite pops of lilac and red) or seasonal shades (right now that’s a hot pink, yellow or sea blue). Even better, every stage of making a Youswim suit is produced in the UK. So, that’s weaving the fabric, cutting, dying, sewing and packing the suits in earth-friendly packaging (100% plastic-free, recyclable, home-compostable, reusable and made in the UK and EU using natural inks). Of course, there is a catch. All this goodness does come at a price – a whopping £126 for either a one-piece or bikini to be exact. However, as Youswim also claims, these are supposed to be ‘swimsuits for life’. Care for them properly (the brand has a clear care guide on its website) and these suits will stretch to accommodate weight changes, age changes, puberty and pregnancy.
Truthfully, Youswim suits don’t yet cater for all sizes. Currently, the brand's suits fit UK sizes 6 to 18, but the brand is committed to extending their size range and is grappling with the technology to develop a second suit that fits a further seven or more sizes (UK 20 to 32+).
Until then though, we were keen to test out Youswim for ourselves. Is this finally the solution to all our summer woes? At £126 a pop, we had to be really sure that they are worth your hard-earned coin.
We often run into products that not only have to be seen to be believed but also put to the test. Tried & True is where we suss out these trending goods and services by taking them for an IRL spin to discover if they're up to the job and worth your time and money.
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