The freelance economy is booming and 84%
of organisations now use social media, including Instagram, to recruit. This shift in work culture has turned Instagram into a hustle hotbed. My Instagram feed is filled with power lists, award shows, book reviews
, event announcements, press trips, work mantras and job moves. It’s become an anxiety-inducing version of LinkedIn and I can’t help but wonder: Where has the fun gone? Where are the photos of mates holding pints aloft in the pub? More importantly, what does it mean to depend on a social media platform – which we know messes with our mental health – for work?