Our ode to Drew Barrymore's '90s grunge aesthetic is in full effect this summer. When it's boiling outside we gravitate towards unfussy, refreshing prints and daisies seem to have our full attention. Why? They just feel quintessentially British and yes, we know draping ourselves in anything remotely flowery during the warmer months is a cliché but plot twist: florals for summer are groundbreaking – at least during SS19.
We've done polka dot, we're over animal print and now we've got tunnel vision for all things daisy print. Net-A-Porter reported a 300% increase in searches for the graphic print on their site this year – HVN's floral-print crêpe de chine mini dress was a particular sellout piece for the fashion retailer.
There's just something about the flower that has us all in a frenzy and the catwalk is no different. Molly Goddard deviated from the normal monochrome print and whipped up a spunky neon pink design splashed onto cardigans, mesh tops and evening dresses. Over at Loewe, we were graced with rustic, floral wicker baskets and the (now sold out) dainty, daisy tulle dress Alexa Chung donned for her Barbour launch was a dreamy floral tribute.
We're not getting over daisies any time soon, so browse the best floral pieces to make your wardrobe really bloom...