The world was closing down around us and I was hooked on reviews. Each one was a little life-fire burning in the vast emptiness of cyberspace. Each review represented another person with hopes and dreams.
In 2015 the Competition and Markets Authority estimated that reviews influenced £23 billion worth of consumer spending.
Because money is more of a worry now, it feels extra important that I'm getting the right product. I like to cross-reference reviews from different sites to try and eliminate the risk that I'm getting a fake opinion.
I was up until 4am reading about body creams. Sometimes the one-star reviewers would pick up on something the five-star people said and argue. I got completely sucked in.