The history of the floral industry and flower arranging is interwoven with a desire to surround ourselves with beautiful things, particularly at times of crisis. Since ancient Egypt, floral arrangements have been part of funerals
, celebrations and decorations, and were integral to spaces of worship and peace of churches in the Baroque period
in the UK. They were even thought to have a medicinal quality. During the Georgian period in Britain
the 'miasma theory' of disease (a school of thought that suggested diseases travelled through smells) meant that handheld, loose arrangements of flowers were a popular way to carry around ‘protection’ – their scents were thought to protect you from disease. Later, during World War I, when food shortages contributed to a debate over whether growing flowers instead of food was necessary or superfluous, the Sutton & Sons 1918 catalogue
concluded: "In the earlier days of war, flowers were almost regarded as an unnecessary luxury, but the lack of them has served to show how invaluable they are in these times."