Seeing as most of us shop numerous daily must-haves on the site already, from coffee pods to home furnishings, it makes sense to stock up on skincare in the process, which is why the online reviews are already in on Belei. Everything in the collection has been available to shoppers in the US for a while now, with the addition of products containing acne-busting ingredient 5.5% benzoyl peroxide (unfortunately only sold on prescription here). But 19 products very recently launched on the UK website and they have been received just as positively.
Intrigued, I ditched my current skincare routine, which is tailored to breakouts, pigmentation and dry patches, and swapped in various buys from the Belei range. Here's what's really worth your money.
While I don't believe any eye cream can get rid of dark circles or 'bags', they do work on fine lines, wrinkles and dry patches of skin. This is actually one of the most nourishing eye creams I've tried. Unlike other intensely moisturising formulas, it doesn't clog pores or leave behind a greasy residue, and so provides the perfect base for concealer. A little goes a long way.
This is much gentler than other face peels I tend to use, such as The Ordinary's AHA 30% + BHA 2% Peeling Solution, £6.30, and Goop's Exfoliating Instant Facial, £38, but it does a good job at brightening and smoothing bumpy skin with regular use. Give it a little massage to feel the full effects of the exfoliating particles.
While gel cleanser doesn't lather or foam, it cuts through oil as well as makeup, grime and dead skin cells. It makes skin feel squeaky clean minus the uncomfortably taut after-effects.
This reminds me of both the gentle and effective Simple Purifying Cleansing Lotion, £3.79, and Nivea's Sensitive Cleansing Milk, £4.29. The formula is lightweight, not clogging, and removes even heavy makeup without stripping skin. Follow with a proper water-based cleanse to get rid of every single scrap of foundation and mascara.
While I'm wary of the word 'detox' when it comes to skincare (you can't really 'detox' your skin) this is packed with emollients, making it a great moisturiser for skin prone to dryness and flaking, whether winter weather or retinol-induced. My only gripe is that the sunscreen factor should be higher, so I used a separate SPF. Try Rituals SPF Drops SPF 50, £29.90, or Ultrasun Face Lotion SPF 30, £22.
While various products in the collection include a handful of expert-approved ingredients, I was surprised to discover that the UK line was limited compared to the US and void of popular additions like retinol and vitamin C. I contacted the brand to find out if there would be an expansion soon.
Overall, there are a handful of products I'd continue to use. My skin can be prone to acne, so changing a lot of things at once isn't always the best idea. The eye cream is now a staple in my routine, as is the peel (which I'll do once or twice a week) and the cleansing milk – a product I use to take off my makeup while using retinol, as it's much more soothing and moisturising than other makeup removers.