18 Under-The-Radar Beauty Brands To Know Before They’re Huge

At Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks are independently selected and curated by the editorial team, but we may earn commission or other compensation from the links on this page. 

Classics are classics for a reason. But while there are the long-loved brands we hope to never be without, we relish in trialling the latest newcomers on the beauty scene — because you never know which one may just be the next Glossier! Unfortunately the thing about being oceans away from the rest of the world is that we're often late to get our hands on the buzzy new brands causing a stir online.

That doesn't mean we miss out on all of it, though. With so many fresh and innovative brands making a splash, it's easy to let some of the ones we do have access to slip through the cracks. So to give you the lowdown on which ones are worth giving a go (yes, even worth those shipping rates), we've compiled some of our favourite newbie brands that are giving our old favourites a run for their money. And though the brands are relatively new to our radars, it's clear that plenty of time, experience, research and care have been poured into formulating their products in a way that reflects our 2022 consumer standards. From sustainable packaging and refillables, to skin diversity and shade ranges, these brands have heeded our calls for a better beauty industry.

Scroll on for 18 of our favourite under-the-radar beauty brands available to shop here in Australia.