Aside from the steamiest celebrity gossip and save-worthy memes, something we often spot on The Shade Room, one of our favorite Instagram accounts to follow, are advertisements... and lots of 'em. There's something for everyone, whether you're in the market for Gucci-inspired track pants or Pat McGrath-esque glittery lips. However, the most intriguing paid posts are the ones that push products promising to restore thinning edges within a matter of days.
Most times, the ad is a drastic before-and-after closeup shot of a woman with patches around the front of her head that miraculously fill up in a month's worth of time. And just like they do on all of the other posts, TSR's "roommates" tell it like it is. "Didn’t work for me... used it for 2 months straight [and] saw nothing," one user commented about a particular product. "Literally squinting to see the growth?" another wrote.
Even if commenters are skeptical, the consumer market is wide — and very real. A 2017 study from the International Society of Hair Restoration Surgery reports that over 84% of patients that seek treatment is due to genetic hair loss."Pregnancy, postpartum, drastic weight loss, and stress are also common causes," Michelle Breyer, co-founder of NaturallyCurly, tells us. Hypothyroidism, chronic illnesses, and hormonal imbalances as reasons, too.
The underscore is this: In many instances, you can't avoid hair loss. But can you reverse it, like some of these brands promise? Breyer and Ron Robinson, cosmetic chemist and CEO of BeautyStat, answer some frequently asked questions about edges, ahead.