Ulta Beauty just kicked off its annual Fall Haul event, and trust us when we say that this year, it's a doozy. As you might already know, this seasonal event offers weekly deals with up to 50% off beauty products both online and in stores. It's a two-part sale, running until October 5th, but the deals happening right now will expire this coming Saturday, September 28th, to make way for the second crop of discounts.
So, what's on sale during the first half? You can click over to the store's Fall Haul landing page now for the complete breakdown (it's a lot), or just shop our top picks ahead. We selected one product from each brand on sale — from Covergirl to Shea Moisture to Baby Foot — and loaded them into this slideshow. From Maybelline's SuperStay lipstick to a NYX brow pen that's sure to sell out in every shade, scroll through to check out our picks at Ulta Beauty this week.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
BH Cosmetics Galaxy Chic Baked Eyeshadow Palette
The Deal: 40% off
Sale Price: $12.60
Ardell Lash Demi Wispies 5 Pair Multipack
The Deal: 40% off
Sale Price: $7.19
NYX Professional Makeup Micro Brow Pencil
The Deal: 30% off
Sale Price: $7.00
Makeup Revolution Conceal & Define Full Coverage Concealer
The Deal: 40% off
Sale Price: $4.20
Covergirl LashBlast Volume Mascara
The Deal: 40% off
Sale Price: $5.39
Revlon ColorStay Makeup For Combo/Oily Skin
The Deal: 40% off
Sale Price: $8.39
Almay Clear Complexion Make Myself Clear Makeup
The Deal: 40% off
Sale Price: $9.59
L.A. Girl HD Pro Concealer
The Deal: 40% off
Sale Price: $2.99
Physicians Formula Butter Bronzer
The Deal: 40% off
Sale Price: $9.59
Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Enzyme Mask
The Deal: 25% off
Sale Price: $11.25
Maybelline SuperStay Matte Ink Lip Color
The Deal: 30% off
Sale Price: $6.64
Ancient Healing Clay Deep Facial Cleanser
The Deal: 20% off
Sale Price: $6.99
The Body Shop Shea Body Butter
The Deal: 50% off
Sale Price: $10.50
Bliss Drench & Quench Moisturizer
The Deal: 25% off
Sale Price: $15
TonyMoly Foot Peeling Shoes
The Deal: 30% off
Sale Price: $4.55
Pacifica Gem Water Crystal Infused Micellar Cleansing Tonic
The Deal: 30% off
Sale Price: $8.40
Yes To Cucumbers Facial Wipes
The Deal: 50% off
Sale Price: $2.99
Not Your Mother's Clean Freak Dry Shampoo
The Deal: 50% off
Sale Price: $2.99
Marc Anthony Strictly Curls Curl Envy Perfect Curl Cream
The Deal: 50% off
Sale Price: $3.99
Milani Conceal + Perfect 2-in-1 Foundation + Concealer
The Deal: 30% off
Sale Price: $6.99
Ahava Mineral Body Lotion
The Deal: 25% off
Sale Price: $21.75
Baby Foot Original Exfoliant Foot Peel
The Deal: $5 off
Sale Price: $20
No7 Protect & Perfect Intense Advanced Day Cream SPF 30
The Deal: 30% off
Sale Price: $17.49
E.l.f. Illuminating Eye Cream
The Deal: 40% off
Sale Price: $6.00
I Dew Care Mini Meow Peel-Off Mask Trio
The Deal: 50% off
Sale Price: $9.50
SheaMoisture Manuka Honey & Yogurt Skin Renewal Recipe Body Yogurt Moisturizer
The Deal: 40% off
Sale Price: $6.59
Soap & Glory Clean On Me Creamy Clarifying Shower Gel
The Deal: 30% off
Sale Price: $7
Acure Brightening Facial Scrub
The Deal: 20% off
Sale Price: $7.99
Bioré Deep Pore Charcoal Cleanser
The Deal: 25% off
Sale Price: $5.99
Botanics All Bright Cleansing Foam Wash
The Deal: 30% off
Sale Price: $4.89
Indeed Labs Hydraluron Moisture Jelly
The Deal: 20% off
Sale Price: $19.99