The Best Beauty Launches Of 2017, According To The Pros

In many ways, 2017 has felt a lot like dumpster diving — there's a shit ton of garbage out there if you care to look around. But in between the depressingly long list of sexual assault victims and $1B worth of damage from natural disasters, this year does have one good thing going for it: beauty launches. Innovative, game-changing, barrier-breaking ones, at that.

So, to give you the inside scoop on the tried-and-true favorites, we asked top editors from different publications to share the new products they couldn't shut up about in 2017. Some were to be expected; others, not so much — but you're gonna want them all. Consider this the beauty equivalent to TIME's Person Of The Year awards... only you definitely won't have to worry about any sketchy runner-ups this time.

Jacqueline Laurean Yates
Beauty Editor at Yahoo! Lifestyle
"Hands down, my favorite product this year was Fenty Beauty’s Killawatt Freestyle Highlighter in Trophy Wife. I’ve never had a product that left my cheeks glowing like this one does. It shimmers so beautifully against my brown skin. Every time I wear it, it just makes me feel extra-lit and sort of magical."

Fenty Beauty Killawatt Freestyle Highlighter in Trophy Wife, $34, available at Sephora.
Kelsey Castañon
Beauty Editor at Refinery29
"Never did I think looking like an 89-year-old woman would be so weirdly gratifying, but that's the magic of Hanacure. This mask has the remarkable ability to wrinkle your face faster than an overheated grape in a vineyard — the tugging effect was so strong, I couldn't move my lips for fear of ripping them off — but then rinses off to reveal brighter, softer, firmer skin immediately after. The only downside is that it's not cheap; a single treatment will cost you just as much as a SoulCycle class. Then again, it's hard to put a price on waking up feeling like you just hit Ctrl + Z on all your skin issues."

Hanacure Multi-Action Treatment Mask, $29, available at Hanacure.
Photo By Lucy Nystrom for Hairstory.
Phillip Picardi
Chief Content Officer at Them
"My favorite new secret weapon is Consonant’s HydrExtreme. First of all, I love talking about Consonant because they’re an under-the-radar, natural Canadian brand that nobody knows about, so it always feels like I’m indulging a huge secret. Second of all, the product formulations and packaging don’t make me feel like I’m destroying the earth or my insides.

"Basically, this stuff feels like water and glides onto your face, leaving it noticeably moisturized. You can add a drop to your favorite moisturizer or oil, or even foundation — which is really lovely — to supercharge your products. The secret ingredient is Cassia Angustifolia Seed Polysaccharide, which the brand claims outperforms hylauronic acid as a moisturizing/plumping agent. I’ve been through three bottles already this year, so I’m gonna take their damn word for it."

Consonant HydrExtreme, $149, available at Sephora.
Jenny Jin
Senior Beauty Editor at PureWow
"In a world where everything is so fast-paced and high tech, it's comforting to indulge in this quiet little jade roller ritual that's been around for centuries. Also, it works. Add a few drops of face oil and let OWN's SuperSoul Sunday play in the background, and I promise your stress will melt away — as will any puffiness around your eyes and cheeks."

Herbivore Jade Facial Roller, $25, available at Herbivore Botanicals.
Marta Topran
Deputy Beauty Director at Cosmopolitan
"Having recently switched to all clean makeup and skin care — both categories have such amazing options! — I was struggling to find a safer hair-care line that actually worked. When I heard the initial buzz about Playa, a new line of chic, natural hair products out of Venice, California, that promised beachy hair, I immediately perked up. Thankfully, the range lived up to the hype. I’m obsessed with the coconut water-rich shampoo and baobab-infused conditioner. Plus, the salt spray (sourced locally from Southern Cali waters) gives the perfect tousled effect. Like you just went to la playa!"

Playa Endless Summer Spray, $28, available at Playa.
Samantha Leal
Senior Editor at
"Do I love a palette? In theory. Do I usually only end up using — max — three colors in said palette? Yes. But Urban Decay’s best-selling Naked Heat Palette changed that scenario real quick, with warm tones and neutrals in browns, oranges, and burnt siennas that complement my olive skin and make me feel super polished or daring on the regular, depending on how I apply."

Urban Decay Naked Heat Palette, $54, available at Ulta Beauty.
Crystal Martin
Writer at The New York Times, Style
"I have acne-prone skin, so I've been conditioned to be oil-averse. But this one is so light and absorbs so quickly, it doesn't trigger any acne anxiety. I use it all over my face and am especially vigilant with it after I have laser or microneedling procedures. It's hydrating, soothing, and when my face is peeling from a particularly harsh treatment, I use this as a cover-up. Plus, the scent is lovely."

Malin + Goetz Recovery Treatment Oil, $82, available at Malin + Goetz.
Alana Peden
Senior Beauty Editor at Elite Daily
"My monthly process of highlights and all-over pink dye should yield the texture of straw, but my hair remains so soft. I owe it all to my colorist Stephanie Brown and this cruelty-free repairing conditioner. It boasts keratin humanely harvested from sheep's wool during the spring. Basically, a sheep gets a buzzcut during the hot months and I get to look and feel like I have virgin hair. It's a win-win."

Bhave Rescue Conditioner, $27.25, available at Bhave.
Alix Tunell
Senior Beauty Editor at Refinery29
"Yet another mean joke from the universe after a very long, cruel year: My very favorite beauty products from the last 12 months are limited edition, meaning I might not be able to get my hands on another NARS x Charlotte Gainsbourg Lip Tint or bottle of this YSL fragrance. It's the sexiest scent — an intense blend of espresso, gardenia, and orange blossom that lasts on skin 'til the next morning. I'm saving it for big nights only so it lasts for eternity."

YSL Beaute Limited-Edition Black Opium The Floral Shock, $90, available at Neiman Marcus.
Ali Finney
Senior Editor, Beauty at Well + Good
"I’m all for slowing down my beauty routine from a full-on sprint, but usually I like to keep it at a light jog. That’s why I’m a huge fan of this flash mask, which boils down an entire #selfcaresunday into 180 seconds. It’s spiked with naturally derived AHAs (in the form of pineapple) and BHAs (in the form of aspen bark) to slough off dead skin cells, all while sodium hyaluronate helps attract moisture to plump up my complexion."

Ursa Major Bright and Easy 3-Minute Flash Mask, $44, available at Dermstore.
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