Aimée Osbourne's Music Video Is Creepy Enough To Make Daddy Ozzy Proud

Aimée Osbourne's musical project, ARO, has released a music video for "Raining Gold," the first single off of the band's EP, and it is delightfully dark. The video shows the aftermath of a bloody car crash in the desert, along with assorted post-apocalyptic gory bits, and Osbourne herself holding court in an empty roadside diner before driving off into the sunset. 

You might remember Aimée as the mysterious third Osbourne child who shied away from the cameras while her family ruled reality TV with The Osbournes. While we can't blame her for wanting a little bit of privacy, it's clear that the apple doesn't fall too far from the tree when it comes to unholy talent. Osbourne's voice is clear and cool, with a swoony vibe that's bolstered by a melancholy downtempo beat reminiscent of older trip hop acts like Portishead.

Osbourne told FADER, "'Raining Gold' is about feeling trapped in a broken dynamic. Feeling so worn out and turned upside down from manipulation can make you feel like you're in a daze. I wanted to capture how paralyzing that can feel, as well as how empowering it is once you have the realization that you have a choice and can break free from the dizzying effects of allowing yourself to be controlled."

ARO's EP is on the way. [FADER]

More from Music


R29 Original Series