10 Holiday Beauty Lessons We Learned From NYC

Photographed by Cassidy Turner.
The holidays in New York City are pure magic. The colorfully lit tree at Rockefeller Center, department stores going ham on their window displays — there’s just nothing else like it. It's also a time of year when we tend to get a little more experimental with our beauty routines. Our trusty BB cream-plus-mascara combo doesn't cut it when the rest of the city is all aglow — we want in on the action.

To bring you some fresh inspiration, we're highlighting 10 of our favorite head-turning looks we spied on the streets of NYC. From gilded eyes to luxe wine-colored lips, these unexpected, holiday trends will make you forget your usual makeup M.O. And, while they'll no doubt stir up your festive spirit, they can be worn well after the season is over and the tinsel is packed away. This is thanks to makeup artist Ashleigh Ciucci's expert techniques and top Maybelline product recs. Let the holiday countdown begin.
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1 of 10
Photographed by Cassidy Turner.
Name: Lorelai Black
Age: 26
Occupation: Artist/figure model
Spotted: Grand Street between Crosby and Broadway

Get her look:
The holidays make us want to glitter-bomb everything — including our makeup look. Luckily for us, Ciucci has an expert hack to make it stay in place: eyelash adhesive. She suggests running a thin eyeliner brush coated in clear lash glue along your entire upper lashline. Then, use an angled liner brush to press loose gold glitter (of the cosmetic variety) right on top of the glue for twinkling eyes that will rival the Rockefeller Center tree.

After you complete both eyes, add a tiny dot of lash glue to the center of your lower lashline. (Just be sure to keep your lashes out of the way.) Then add a final dot of glitter for extra sparkle. Brow gel and sheer berry lip balm round out the look.
2 of 10
Photographed by Cassidy Turner.
Name: Rachel Dickinson
Age: 20
Occupation: Fashion/beauty/lifestyle blogger and vlogger
Spotted: Between Mulberry and Grand streets

Get her look:
It's been pretty well established that we love the '90s (if our closets and makeup bags weren't proof enough), so we were instantly drawn to Rachel's mauve eyes and brown lips — and appreciated her modern touch with all matte finishes. To cop her look, use a tapered blending brush to sweep mauve shadow over your entire lid. Then, pack the color along your upper lashline for added definition sans eyeliner (one less product to lug around with you). For your lips, simply line them with a cinnamon brown pencil, and fill in the center with a matching creamy matte lipstick.
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3 of 10
Photographed by Cassidy Turner.
Name: Alison Barton
Age: 25
Occupation: Actress/writer
Spotted: Between Grand and Crosby streets

Get her look:
If you swear by a smoky eye, update your signature look with bold blue color and a geometric shape like Alison does here. Using a flat brush, cover your entire eyelid with navy cream shadow from your upper lashline to your browbone, mimicking this half-moon shape for a swath of color. Dip a cotton swab in makeup remover and run it along the edges of each crescent shape for clean, precise lines. Next step: get glossy. Tap a clear, multipurpose balm over your lids for subtle shine, and keep the rest of your look light with pink cream blush and matching lipstick.
4 of 10
Photographed by Cassidy Turner.
Name: Sara Anderson
Age: 23
Occupation: Opera singer
Spotted: Between Grand and Central streets

Get her look:
No beauty arsenal is complete without a bold and bright red lip. If you're already a devotee, amp up the look with a shine-free finish and super-clean edges. Ciucci suggests this fail-safe technique: Use a small lip brush to apply a first layer of creamy, matte red lipstick. Blot your lips with a tissue to soak up any excess oil, then slick on another coat. For an extra-precise shape, dip an angled brush in foundation and run it around the perimeter of your lips to smooth out any rogue edges. (Pro tip: You also might want to keep that brush on hand if you're planning on mingling under the mistletoe.)
5 of 10
Photographed by Cassidy Turner.
Name: Erika Perenic
Age: 28
Occupation: Co-owner of vintage clothing boutique
Spotted: Between Grand and Mulberry streets

Get her look:
Our guiding beauty philosophy is the brighter, the better, and Erika's hot-pink lips are living proof. Plus, they're a bold accessory that complements her outfit. Start by prepping your lips with moisturizing balm to create a smooth canvas, then fill in with a matching lipstick straight from the bullet for an easy, effortless look.
6 of 10
Photographed by Cassidy Turner.
Name: Aube Linda
Age: 21
Occupation: Model
Spotted: Between Broadway and Howard Street

Get her look:
For a wintery spin on your go-to winged liner, swap your usual shade for opaque white. But, before you get gliding, layer an eyeshadow primer underneath so the white color will really pop. Use an angled brush to apply your liner, then flick it up toward the outer corners of your brows for a graphic cat eye. Finish with a few generous coats of mascara and deep plum lipstick, then pop a coordinating blush onto the apples of your cheeks for an après-ski flush (even if you're just snuggling inside).
7 of 10
Photographed by Cassidy Turner.
Name: Norlyn
Age: 21
Occupation: Makeup artist
Spotted: Between Lafayette and Broome streets

Get his look:
Who says your brightest shades are relegated to warmer months? Norlyn's artistic eyes had us reaching for the boldest hues in our stash. For this look, dip a dome-shaped eyeshadow brush in orange cream shadow (or any rainbow-bright shade), and sweep it from the inner corner of your eye outward, stopping in the middle of your lid. Continue layering the product in an arc from your upper lashline to your browbone. Define your eyebrows, lightly contour, and head on your merry way.
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8 of 10
Photographed by Cassidy Turner.
Name: Anasa Fraser
Age: 22
Occupation: Research assistant
Spotted: Between Grand and Lafayette streets

Get her look:
Floating liner and glittery lips are daring, certainly, but the pairing is surprisingly easy to pull off. Keep it balanced by making one of the two elements neutral, like Anasa did with her eyeliner. Draw an arc above each crease for the floating effect, using charcoal or black liquid liner, and trace the shape from the inner to the outer corners of your eyes. Then, slick on a light layer of clear or mauve lip gloss and press glitter on top. (Side note: A glitter lip is the perfect excuse to abstain from your aunt's annual fruitcake — can't risk smudging this sparkle.) Define your brows with gel, but skip mascara entirely to keep the focus on your shimmering lips.
9 of 10
Photographed by Cassidy Turner.
Name: Aubrey Hubbell
Age: 22
Occupation: Freelance film/casting agent
Spotted: Broome Street between Lafayette and Crosby

Get her look:
For more buttoned-up fêtes, soft gradient eyes add a chic touch of sparkle. And Aubrey's version proves that ombré is nowhere near outré — especially if you use a mix of neutral shadows. Ciucci suggests three coordinating shades — yellow-gold, soft brown, and mocha.

Start by sweeping the yellow-gold shade from the inner corner to the center of your lid with a flat brush. Next, layer the soft brown hue from the middle toward the outer corner. Finish by lightly dusting the mocha shade from the outer corner toward the tail of your brows in an almond shape. Diffuse any hard edges with a blending brush for a soft-focus finish. Add three coats of mascara for maximum definition and finish with a light pink lip.
10 of 10
Photographed by Cassidy Turner.
Name: Brooke Pelxzynski
Age: 24
Occupation: Designer/illustrator
Spotted: Between Crosby and Howard streets

Get her look:
For holiday beauty that's anything but cookie-cutter, try juxtaposing a dark merlot lip with bright pink blush. Skip shadow and liner, and keep it simple with several coats of mascara to make your lashes pop. Then use your ring finger to blend pink cream blush onto the apples of your cheeks, gliding the color up and out toward your temples. Finally, outline your lips with a dark wine shade, and fill them in with matching lipstick. With a shade this bold, keep the tube nearby for a quick touch-up post-eggnog.
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