The Minimal Products You NEED In Your Bathroom Now

You can't judge a book by its cover, or a beauty product by its packaging. But who among us hasn't bought a product because it was just so damn pretty, or walked straight past one because the aesthetic was a little off? And while we pride ourselves on stocking an equal-opportunity makeup bag — with edgy Kat Von D rubbing elbows with socialite Clé de Peau, and newcomer Glossier saddled up beside grandmama Elizabeth Arden — there's something to be said for products that match. Maybe it's the influence of Marie Kondo, or Céline's Phoebe Philo, or just having watched one too many episodes of Hoarders, but lately we've been craving clean lines, minimal design, and way less being way more.

As a celebration, we on the R29 beauty team have gathered the products with the sleekest, most no-frills packaging that we covet most. Not all of us are minimalists at heart — it’s hard to live on the bare necessities, especially when you're a beauty editor by trade — but we've certainly found inspiration in the products ahead. The exteriors may not betray much, but sometimes — even with beauty products — it's what's on the inside that counts.
1 of 11
So many fragrance containers are all gold, glass, and glitz. Phlur, which launched last month online only, offers square bottles painted white and topped off with magnetic caps. We're loving Greylocke, an equally unfettered scent formulated to evoke rocky coastlines and woodsy walks.

Phlur Greylocke, $85, available at Phlur.
2 of 11
When this brushed-stainless, black-and-white canister first arrived on our desks, we thought it was a factory sample — in the best possible way. Inside the no-nonsense can is an ultra-absorbent, super-light dry shampoo formulated with volcanic minerals.

Ouai Haircare Dry Shampoo, $24, available at Sephora.
3 of 11
You could buy a mayo-style jar of 100% raw coconut oil at Trader Joe's. Or, you could invest in this low-profile glass container, topped off with a pretty, medallion-patterned lid.

Cocovít Coconut Oil (8.8 oz), $38, available at Cocovít.
4 of 11
A black-and-white coat of arms adorns this minimalist bottle, which contains a sweet blend of grapefruit and vanilla essential oils.

Birchrose + Co. Body Oil in Grapefruit + Vanilla, $32, available at Birchrose + Co..
5 of 11
What's black and white and really good for your hair? This monochromatic cleanser, spiked with sweet-almond oil and with no sulfates or parabens. The scent — patchouli, grapefruit, neroli, cardamom — is heady, complex, and endlessly appealing.

Reverie Nude Shampoo, $38, available at Sephora.
6 of 11
Harklinikken is a Danish company that grows its own burdock root. With ingredients that good, who needs fancy packaging?

Harklinikken BCB shampoo, $29, available at Harklinikken.
7 of 11
It’s not all that unusual to see a nail-care brand use a white cap, but it’s the glass bottle donning a gold elephant that caught our eye. The animal is a symbol that the lacquer inside is vegan and PETA-approved.

ella + mila Oil Me Up Cuticle Care, $10.50, available at Anthropologie.
8 of 11
The holographic letters reflect the magic of this easy-to-use illuminator: no swiping, brushing, or sweeping needed. Unicorns don't make beauty products, but if they did, we're guessing it'd look a lot like this.

Milk Makeup Holographic Stick, $28, available at Milk Makeup.
9 of 11
Remember when Fergie added the word "flossy" to our vocabularies in 2006? We do, too, and this nail lacquer is nothing less. While every shade the brand makes is hot, it's the uncomplicated packaging that we love the most.

Floss Gloss Nail Lacquer in Tanlines, $8, available at Floss Gloss.
10 of 11
This luxe body lather is scented like ghost flower, a rare desert botanical — and contained in the chicest of minimalist packaging.

Byredo Mojave Ghost Body Wash, $50, available at Barneys New York.
11 of 11
Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there!

More from Beauty


R29 Original Series