For Maxime Simoens' spring 2015 show, the clothes were inspired by a girl who's just come back from Burning Man. She has, apparently, kept the eccentric color in her hair, but then straightened it to make it look more comely before going out. There was a distinct 1970s vibe reverberating throughout the fashion, which featured bold shades, fun slogans, and an elevated sense of sportif.
Laurent Philippon, Bumble and bumble's global artistic director, was backstage tending to the models' manes, painting custom blends of MAC Pigment on their roots in a watercolor technique. To make the temporary hues adhere, he added Bumble's Dryspun texture spray for grit, and then concentrated hairspray on each section before applying the mixture. Lastly, he dried the roots with a blowdryer (set yours to a low speed) for a slightly powdered effect.
This was easily one of the most exciting looks we've seen so far at Fashion Month — bold color used in a totally inventive way. We love that it has a highly relatable appeal. After all, if you can't beat the growth from your roots, why not just accentuate it? Instead of camouflaging, why not celebrate it?