YSL Celebrates Their New Belle D’Opium Perfume With A Party And A Website

Everyone is abuzz in anticipation of tonight's exclusive Yves Saint Laurent party where they will debut their new fragrance Belle D'Opium (inspired by a "modern floral oriental"). Coming in the footsteps of the infamous party that launched the classic Opium in 1977, the party for Belle D'Opium will be just as grand, with people attending from around the globe. Held at the YSL Stage, the huge open space has been turned into a multi-room experience with holograms and a theater where guests will be asked to take a seat in order to be fully immersed in the world of Opium. The event will bring to life the choreography created by Akram Kahn and performed by French actress Melanie Thierry in the fragrance's TV spot. Photographer Mark "The Cobrasnake" Hunter will be there with camera in hand to snap pics of guests which are rumored to include of artists and A-list celebs like Rachel Zoe, Katie Lee, Alexis Bledel, Maggie Gyllenhaal and MIA. Alexandra Richards and Alexa Chung with be spinning tracks as the event's DJs. Moreover, the brand has posted videos on their blog with insights from Derek Blasberg, Jenna Sauers and Lesley Jane Seymour (EIC of More Magazine) hyping up the fête.
Follow who's going with the Twitter hash tag #YSLparty. We'll be there, so make sure to check up on @Refinery29, too!

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